Functional beverage brands encounter significant challenges in establishing consumer trust and loyalty. Key issues include skepticism surrounding the efficacy of their products, high pricing that may deter potential buyers, and the use of unfamiliar ingredients that can create hesitation among consumers. These factors collectively impact the ability of functional beverage brands to effectively connect with their target audience and drive sales.

Constellation Brands has announced the signing of an agreement to acquire the remaining interest in the non-alcoholic brand HOPWTR. This acquisition is part of Constellation's strategy to expand its portfolio in the non-alcoholic beverage market. The deal reflects the growing consumer interest in non-alcoholic options and aligns with Constellation's commitment to diversifying its offerings in the beverage sector.

Tetra Pak has inaugurated a new Product Development Centre (PDC) in Rayong, Thailand, aimed at assisting food and beverage manufacturers throughout the Asia Pacific region. This facility is designed to foster innovation and collaboration, providing resources for product development and testing. The opening of the PDC reflects Tetra Pak's commitment to enhancing the capabilities of the food and beverage industry in this growing market.

Gen Z perceives beverages and drink vessels as expressions of identity. In a discussion on Ad Age Insider, Jon Springer explores the influence of social dynamics, packaging design, and regulatory factors on contemporary badge brands. Marketers can gain insights into how these elements interact to resonate with Gen Z consumers, emphasizing the importance of identity-first marketing strategies to effectively engage this demographic.

7-Eleven Japan has introduced a unique juice product featuring “pixels” inside, designed with an innovative aesthetic. This new beverage is available exclusively in six prefectures, showcasing a blend of creativity and convenience. The product aims to attract consumers with its visually striking presentation, emphasizing the brand's commitment to offering distinctive and engaging products in the competitive beverage market.

The South African citrus industry is currently experiencing significant challenges due to shipping disruptions, increased costs, and reduced demand in a key market, exacerbated by ongoing conflicts in the Middle East. These factors are contributing to a complex situation for producers, impacting their ability to efficiently deliver products and maintain market stability. The overall outlook for the industry remains uncertain amid these pressures.

Florida's fresh fruit marketing efforts have tripled in response to challenges faced by the citrus industry. The Florida Department of Citrus reports an expected production of approximately 12 million boxes of oranges this year. This increase in marketing aims to bolster the state's citrus sector as it works to recover from ongoing struggles, highlighting the importance of promoting Florida's fresh fruit offerings in the market.

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The study investigates the modulation of citric acid metabolism in pomelo fruit through nitrogen application, utilizing ionomics and transcriptomics. It emphasizes the significance of fruit dimensions and caliber as key factors influencing e-commerce sales performance. The findings highlight how nitrogen influences metabolic pathways, potentially affecting fruit quality and marketability. This research contributes to understanding the relationship between nutrient management and fruit characteristics in pomelo cultivation.

This study examined the synergistic antibacterial effects of citral and α-terpineol against Alicyclobacillus acidoterrestris, a bacterium responsible for juice spoilage. The research demonstrated that the combination of these compounds exhibited enhanced antibacterial properties. Additionally, the application of their nanoemulsions in apple juices was explored, suggesting a potential method for improving juice preservation and extending shelf life by effectively controlling microbial contamination.

A systematic review highlights the critical role of temperature-controlled logistics in global citrus exports, emphasizing its importance in preserving fruit quality and reducing postharvest losses. The study underscores the necessity of managing temperature data effectively throughout the export supply chains to ensure optimal citrus quality. This approach is essential for maintaining the competitiveness of citrus products in international markets and enhancing overall supply chain efficiency.

The CRDF board of directors recently convened to discuss various topics, including funding for new research projects. The board approved multiple initiatives aimed at advancing citrus research. Additionally, a significant portion of the discussion focused on a potential merger with the Citrus Research and Field Trial (CRAFT) Foundation, highlighting the board's commitment to enhancing collaboration and innovation within the citrus industry.