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Broccoli Juice: The Beverage of Choice for 2026 Olympians

🍋‍🟩 And Global Lemon and Lime Production Expected to Dip in 2025/26.

No matter whether your country is winning in the Olympics… the athletes are generating the next trend!

Sincerely

Jan van Iperen · ectus

juice news

The 2026 Winter Olympics is seeing a surge in popularity for Swedish-made broccoli juice among athletes. This beverage has become a favored choice, indicating a trend towards innovative and health-focused drink options in competitive sports. The rise of broccoli juice highlights a potential shift in beverage preferences leading up to the event.

  • The popularity of broccoli juice among Olympians suggests a growing interest in plant-based beverages.

  • This trend may influence the beverage market, particularly in the context of health and performance-oriented products.

Israeli startup Amai Proteins has received a 'no questions' letter from the US FDA, allowing it to sell its sweet protein derived from serendipity berries for use in food and beverage applications. This approval marks a significant milestone for the company, enabling it to enter the market with its innovative ingredient aimed at sugar reduction.

  • Amai Proteins' sweet protein is designed to provide a sugar reduction alternative in various food and beverage products.

  • The FDA's 'no questions' letter indicates that Amai Proteins has met the necessary safety standards for its product.

The emergence of GLP-1 medications has created a new consumer segment interested in protein-enriched functional beverages. These consumers, primarily focused on weight loss, are increasingly seeking products that offer protein benefits. This trend highlights a shift in the beverage market towards catering to specific health needs and preferences.

  • GLP-1 users represent a growing demographic that influences the demand for protein-based drinks.

  • The focus on weight loss among these consumers is driving innovation in the functional beverage sector.

Snoop Dogg's Iconic Tonics has announced the formation of an advisory board that includes leaders from the beverage industry, specifically former executives from PepsiCo, Coors, and Target. This move aims to strengthen the brand's position in the market by leveraging the extensive experience and insights of these industry veterans. The advisory board is expected to play a crucial role in guiding the company's strategic direction and growth.

  • The inclusion of experienced executives from major companies indicates a commitment to industry best practices.

  • This advisory board could enhance the brand's credibility and operational expertise in the competitive beverage landscape.

citrus news

The U.S. and Argentina have finalized a Framework for a Reciprocal Trade and Investment Agreement, which maintains the current 10% U.S. tariff on certain imports. This agreement is expected to have implications for the California citrus industry, as it may affect trade dynamics between the two countries. The deal aims to enhance trade relations while ensuring that existing tariffs remain in place.

  • The agreement is part of broader efforts to strengthen economic ties between the U.S. and Argentina.

  • California Citrus Mutual highlights the potential impact on market access and competition for California citrus producers.

Colombia is working to enhance its processed lime sales to Europe, with a focus on both fresh fruit and processed products. Nicolás Martínez, CEO of Agrocítricos del Valle, highlighted the growing international interest in the Colombian lime market. The initiative aims to strengthen Colombia's position in the global lime industry and expand its export opportunities.

  • The Colombian lime market is experiencing increased international demand, particularly in Europe.

  • Agrocítricos del Valle is actively involved in promoting both fresh and processed lime products to capitalize on this market potential.

Global lemon and lime production is expected to decline in the 2025/26 period, despite some regions in the Western Hemisphere experiencing gains. These regional improvements will not be sufficient to counterbalance the overall losses anticipated in global production. The market dynamics indicate a challenging outlook for lemon and lime supplies in the coming years.

  • Some regions in the Western Hemisphere are experiencing production gains.

  • Overall global production is projected to decline, highlighting market vulnerabilities.

Want to dive deeper in citrus? Coming in early 2026: citrodex.com

research

This study introduces a method that integrates dispersive micro-solid phase extraction with dispersive liquid-liquid microextraction for the effective extraction and preconcentration of commonly used pesticides from strawberry juice samples. The methodology aims to enhance the determination of these pesticides through gas chromatography. The findings indicate that this approach could improve the accuracy and efficiency of pesticide analysis in fruit juices.

  • The method shows potential for improving the detection of pesticide residues in food products.

  • This research contributes to the development of more reliable analytical techniques in food safety testing.

Beetroot (Beta Vulgaris) has gained recognition as a natural dietary supplement aimed at improving athletic performance and endurance. The article discusses the various benefits associated with beetroot consumption, particularly its high nitrate content, which is believed to enhance blood flow and oxygen delivery during physical activities. Furthermore, the research highlights the potential of beetroot to aid in recovery post-exercise, making it a valuable addition to an athlete's diet.

  • Beetroot's high nitrate levels are linked to improved cardiovascular efficiency and reduced oxygen consumption during exercise.

  • The consumption of beetroot may also facilitate faster recovery times for athletes, contributing to overall performance enhancement.

The article discusses the importance of sustainable aviation fuels (SAFs) in mitigating carbon dioxide emissions from the aviation industry. It emphasizes the need for research into the combustion characteristics of limonene, a compound that could play a role in the development of next-generation SAFs. The study focuses on measuring the laminar burning velocity and Markstein length of limonene to better understand its combustion properties and potential as a fuel alternative.

  • Limonene's combustion properties are being investigated to assess its viability as a sustainable aviation fuel.

  • The research aims to contribute to the broader goal of reducing the aviation sector's carbon footprint through innovative fuel solutions.

The USDA is currently inviting public comments on petitions aimed at deregulating two genetically engineered fruit selections, specifically a genetically engineered apple and a citrus rootstock. This initiative reflects ongoing discussions regarding the regulation of genetically modified organisms in agriculture. Stakeholder input is being sought to inform the decision-making process.

  • The petitions represent a significant step in the regulatory landscape for genetically engineered fruits.

  • Public engagement is crucial as it may influence the USDA's final decision on the deregulation of these products.

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