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Brazil's government and local citrus industry are actively pursuing new markets to expand orange juice exports. This initiative aims to diversify export opportunities and enhance competitiveness in response to declining consumption levels. Agriculture and Livestock Minister André de Paula emphasized the importance of finding new avenues for growth within the sector, reflecting a strategic approach to address current market challenges and boost the industry’s performance.

Tal Raban, a former executive at Israel's Central Bottling Company, disclosed insights about Coca-Cola's secret formula and its historical ingredients. He revealed that the original recipe included cocaine, a substance that was common in various tonics during that era. Raban's revelations provide a glimpse into the beverage's early formulation and the evolving nature of soft drink ingredients over time.

Coca-Cola Southwest Beverages has finalized a $42 million expansion of its bottling plant located in San Antonio, Texas. This development aims to enhance production capabilities and meet growing demand in the region. The expansion reflects the company's commitment to investing in local operations and improving efficiency in the bottling process, ultimately supporting the beverage supply chain in South Central Texas.

The Coca-Cola Company has appointed Rob Gehring as president of its North America operating unit, effective December 1, 2026. He succeeds John Murphy in this role. Gehring brings 34 years of experience within the system and returns from Monster Energy to spearhead the growth agenda for the North America operating unit, focusing on strategic initiatives and market expansion.

Transitioning to HLB-resistant cultivars involves significant economic considerations, as factors like tree age, grove density, and associated costs can greatly influence the financial viability of this switch. The decision to adopt these resistant plants is not straightforward and requires careful analysis of these variables to ensure a successful transition in the face of an industry-threatening pest.

Türkiye produces around 5 million tonnes of citrus fruits annually, facing challenges from changing weather and pest infestations that jeopardize crop yields, fruit quality, and farmers' livelihoods. In response, Türkiye has implemented nuclear science techniques, specifically developing seedless lemon varieties through mutation breeding. This innovative approach aims to enhance the resilience of citrus crops and protect the agricultural sector from ongoing threats.

This study investigates the extraction of neohesperidin and other bioactive flavonoids from bitter orange by-products using natural deep eutectic solvents (NADES). A 5 × 22 factorial design was applied to assess the effects of hydrogen bond donor (HBD) type, molar ratio, and water content on the efficiency of choline chloride-based NADES in the ultrasound-assisted extraction (UAE) process, highlighting a sustainable approach for recovering valuable phytochemicals.