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Brazil's Audited Orange Inventories... Smallest Crop in 30 Years
🚨 And a special service announcement: New path forward for Juice News.

For Professionals in the Juice and Citrus industry
We interrupt the regular broadcast for a special service announcement.
Regular (and packed!) newsletter continues below, but please read this.
As per Monday September 8th 2025, the full edition of Juice News will transition into a paid subscription.
To keep delivering what you are used to and to keep allocating the required hours, after almost 11 years it is time to change the model.
Polls and benchmarks showed that I should charge at least $25 monthly. Knowing that nowadays most of you have to pay for industry news out of own pocket (even if it contributes your whole organization), the sweet spot should be affordable.
As of next week, Juice News is available for $5.99 / month or $57.50 / year (that’s 20% off!).
You can already upgrade for a frictionless transition next week.
Content-wise, this means that as of the 8th, non-paying readers will only see the intro and table of contents, in plain text.
I understand it if some of you have thoughts about this. That is only natural. Hence a pricing level that is positioned to be affordable while ensuring sustainability for the future.
Expect more details and answers to your questions tomorrow and Friday.

Juice News 🧃
Clean Juice, a leading USDA-certified organic juice bar franchise, has introduced the first USDA-certified organic cold-pressed juice vending solution at a major US airport. This initiative aims to provide travelers with convenient access to healthy, organic beverage options. The move highlights the brand's commitment to offering high-quality, organic products in a convenient and accessible format, catering to the growing demand for healthier choices on-the-go.
Celsius Holdings and PepsiCo have enhanced their strategic partnership to improve services for retailers and consumers. The collaboration includes integrating Celsius Holdings' Alani Nu brand into PepsiCo's distribution network, expanding distribution channels. Additionally, Celsius Holdings has acquired the Rockstar Energy brand in the U.S. and Canada from PepsiCo, expanding its energy product portfolio. A webcast is scheduled for further updates.
Keurig Dr Pepper's strategic evolution has positively impacted its stock outlook. The company's strengths include a diverse product portfolio and strong brand recognition, while opportunities lie in expanding its market reach and product innovation. However, challenges such as increasing competition and potential threats from changing consumer preferences should be considered for future growth strategies.
The beverage industry is embracing the circular economy by prioritizing waste reduction and promoting the reuse and recycling of materials. This approach aims to minimize environmental impact and create a more sustainable production cycle.
On 3 September 2025, the European Commission announced that it has decided, under Article 6(1)(b) of the EU Merger Regulation, to approve the acquisition of AUSTRIA JUICE by AGRANA.
Botanicals and adaptogens are increasingly popular in beverages, aligning with the demand for healthier drink options. These ingredients are key in creating "better-for-you" beverages, meeting consumers' health and wellness preferences.
Erewhon is bringing its popular celebrity-endorsed smoothies to New York City by opening a juice bar at Kith Ivy, a new members' club in Manhattan.
The UK government plans to prohibit the sale of energy drinks containing over 150mg of caffeine to children under 16 due to worries about obesity and reduced focus.
Freshfel Europe has raised alarms over the EU-US trade agreement, citing unfair concessions that disadvantage European fresh fruit and vegetable exporters. The industry body warns of potential long-term harm to competitiveness and the EU budget due to the deal's lopsided tariff and non-tariff concessions.
Coca-Cola's potential sale of Costa Coffee follows a failed £3.9bn investment, attributed to strategic misalignment, operational hurdles, and pandemic impacts. This decision aligns with a broader industry trend of consumer packaged goods companies optimizing their portfolios by divesting underperforming assets.
Citrus News 🍊
brought to you by
The 2024/25 orange crop in the São Paulo and Minas Gerais citrus belt was reported at 230.9 million 40.8-kg boxes, according to Fundecitrus data from April 2025. This result represents the smallest crop in more than 30 years, reflecting five consecutive low-yield seasons primarily due to prolonged drought and severe weather events. The volume was 21.8% lower than the 307.2 million boxes harvested in the 2023/24 season.
Oppy reports a strong volume for the import citrus season, highlighting premium quality and consistency during this peak period.
Growers are optimistic about oxytetracycline (OTC) trunk injections for managing HLB disease in citrus trees, aiming for healthier trees in the future. Dantzler emphasizes the potential of OTC injections to combat the disease effectively.
Research Worth Reading 🔬
Huanglongbing (HLB) disease impacts grapefruit trees, causing nutrient imbalances and altered metabolite production. Affected trees show deficiencies or toxicities in essential minerals crucial for growth, leading to decreased productivity. Understanding these nutrient variations and metabolic changes in asymptomatic and symptomatic leaves can provide insights into managing HLB and improving tree health and fruit yield.
Research from the University of Adelaide reveals that pregnant women who consume five or more artificially sweetened beverages (ASB) per week raise their risk of gestational diabetes by 6%. This highlights the potential impact of ASB consumption on gestational diabetes risk, emphasizing the importance of monitoring and potentially reducing intake during pregnancy.
The study presents an interpretable deep learning approach for classifying citrus fruit quality using the ViT-Base model and Microsoft’s Phi-3-mini LLM. By fine-tuning the ViT model on resized images with ImageNet weights, the system accurately categorizes fruits as good, damaged, or rotten, achieving a high accuracy of 98.29%.
Since November 2014, this newsletter has saved tens of thousands professionals countless hours in their daily search for relevant industry information.
![]() | Juice News is a daily publication by Last Week Media (an indie media operation), and provides news, insights and research information curated daily by Jan van Iperen. This is a one-man-show, but I work hard and smart. Automation and self-developed tools make it possible to do this, besides my regular day jobs. Your support is appreciated. |