I usually do not mention stories about a single point of sale, but love this story about one juice store in LA, that did not grow, but persisted and is still around, 50 years later. A nice contrast with the many good initiatives that not even make a full year.

Sincerely

Jan van Iperen · ectus

With in today’s edition:

  • USDA to Purchase $20M in Grape Juice to Stabilize Market

  • Energy Drinks' Fortunes Continue to Rise: How to Ride the Wave

  • Coca-Cola Appoints First-Ever Chief Digital Officer

  • Coca-Cola Reportedly Cancels Costa Coffee Sale

  • Banagua Named Best New Brand by Beverage Digest as Momentum Grows for Banana Water

  • Landa Acquires 250ha Citrus Farm in Huelva

  • Opinion: Florida Citrus Industry Shows Early Signs of Recovery

  • Alico Conference: CEO Discusses Exit from Citrus, Land-Leasing Strategy, and Corkscrew Timeline

  • Citrus Huanglongbing Spread Risks in Family Farming in São Paulo and Minas Gerais

  • Fungal Pectinolytic Enzyme System for Producing Pectin-Derived Oligosaccharides from Pomelo Albedo

  • Structural and Functional Differences in Citrus PRR and R Genes

  • Optimization of Process Parameters for Sweet Orange Juice Concentration Using OHVE

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