
Busy start of the week… And this title was too remarkable not to mention: “13 Million UK Households Urged to Drink Orange Juice This Saturday.” Different reason than you might think.
Sincerely
Jan van Iperen · ectus
— – - JUICE & BEVERAGE NEWS - – —
Electrolyte packets and drinks are increasingly popular for hydration and energy. However, experts caution that the potential benefits of these products may be more limited than consumers expect. While they are marketed for various health advantages, it is important to consider the specific circumstances under which electrolytes may be beneficial, as their effectiveness may not apply universally to all individuals or situations.
Coca-Cola is currently appealing a 2020 ruling related to a $20 billion tax bill, which has significant implications for the taxation of overseas profits for corporations. This legal battle highlights the ongoing conflict between the beverage company and the U.S. tax authorities, as the outcome could influence tax obligations for multinational firms operating outside the United States. The case is being closely monitored by industry stakeholders.
The Australian Beverages Council Limited (ABCL) members have achieved a 21% reduction in sugar content across non-alcoholic beverages since 2015, according to the final report on the Sugar Reduction Pledge. This initiative has resulted in a significant avoidance of over 255,552 tonnes of sugar consumption, reflecting the industry's commitment to improving public health through reduced sugar levels in beverages sold.
Ocean Spray Cranberries, Inc., an agricultural cooperative comprised of approximately 700 family farmers, has appointed Abigail Buckwalter as President and Chief Executive Officer as of June 22, 2026. Buckwalter has 20 years of global leadership experience in consumer-packaged goods and healthcare. Prior to joining Ocean Spray, she held a position at Nestlé Health Science U.S., bringing valuable expertise to her new role.
America’s leading beverage companies, including The Coca-Cola Company, Keurig Dr Pepper, and PepsiCo, have launched a nationwide shared digital ingredient transparency infrastructure. This initiative utilizes smartphone technology and global ingredient safety data to enhance consumer awareness. By providing access through product QR codes, the program aims to enable consumers to make informed choices regarding the ingredients in their beverages, marking an industry-first commitment to transparency.
Drinking fruit juice and sugary treats during childhood may elevate the risk of long-term health issues, including high blood pressure. Research indicates that excessive consumption of these beverages can lead to increased blood pressure levels later in life. In the United States, over 125 million adults currently experience high blood pressure, highlighting the potential public health implications of childhood dietary habits related to sugar intake.
Krones (ETR:KRN) has announced a growth strategy aiming for €7 billion in revenue by 2028, driven by increasing beverage demand. During a market presentation, Olaf Scholz, the Head of Group Treasury and Investor Relations, emphasized the company's position as the global leader in filling and packaging systems for beverages. The presentation also covered regional production plans and medium-term targets for the company.
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— – - CITRUS NEWS - – —
The Citrus Growers Association (CGA) of South Africa has raised its lemon export forecast for 2026 to 49.4 million cartons, an increase of nearly 4 million cartons. This adjustment is attributed to favorable growing conditions experienced in the region. The revised projection reflects the potential for enhanced lemon production and export capabilities in South Africa, positioning it as a competitive player in the global lemon market.
The Florida Citrus Industry Annual Conference took place in Bonita Springs in mid-June, organized by Florida Citrus Mutual. Attendees expressed enthusiasm regarding nearly $200 million in funding from the Florida Legislature, primarily aimed at supporting the Citrus Research and Development Foundation. This funding is expected to significantly benefit growers and the broader citrus industry, fostering advancements and innovations in the sector.
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— – - RESEARCH - – —
Reduced-temperature pasteurization using a flow-through sonicator presents an alternative method for treating apple juice. This technique aims to maintain the nutritional and sensory quality of the juice while ensuring microbial safety. The study highlights the effectiveness of sonication in reducing microbial load without the adverse effects associated with traditional thermal pasteurization, potentially offering a more efficient processing method for fruit juices.
The New Varieties Development & Management Corp. (NVDMC) is preparing for the 2026–27 research season, following a recent board meeting with breeding teams. The meeting focused on reviewing the 2025–26 sponsored projects and setting research priorities for the upcoming year. Additional details regarding specific projects will be discussed in future articles, indicating ongoing efforts to advance Florida's citrus industry.
Organic citrus production in semi-arid Mediterranean regions faces challenges such as water scarcity, soil degradation, and increased phytosanitary pressure due to climate change. This study assessed various sustainable weed management and mass trapping strategies within commercial organic citrus orchards in the Andarax Valley, Almería, southeastern Spain. The findings aim to enhance the resilience and sustainability of organic citrus farming in these conditions.
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