› ectus unlocks tomorrow’s ingredients industry.

A report from Imbibe indicates that consumers are increasingly using AI to inform their purchasing decisions in the functional beverage market. Additionally, the findings highlight that taste plays a critical role in determining whether a consumer's initial trial of a product leads to a repeat purchase. These factors are shaping the dynamics of consumer behavior in the beverage industry.

SoCal Berry Growers, a California-based company, announced the closure of six strawberry farms located in Oxnard and Ventura counties. This decision will lead to significant layoffs within the company. The closures reflect ongoing challenges in the California strawberry sector, contributing to a state of disarray in the industry. The specific reasons for the closures and layoffs have not been detailed in the announcement.

Sainsbury’s is reportedly developing a new own-label functional hydration line, as indicated by its recent trademark application for the brand name ‘Aquify By Sainsbury’s.’ The trademark application has been accepted, suggesting that the supermarket is moving forward with plans to introduce this product line. Further details regarding the specific offerings or launch timeline have not been disclosed at this time.

The global soft drinks market is being reshaped by five key trends: the incorporation of functional benefits, the use of botanical ingredients, the emergence of indulgent flavors, advancements in packaging innovation, and a focus on health-conscious options. These trends reflect changing consumer preferences and the industry's response to evolving market demands, indicating a significant shift in product development and marketing strategies within the sector.

Australian juice brand HRVST ST has undergone a relaunch featuring a vibrant new design, moving away from its previous monochrome label. This colorful branding reflects a new era for the cold-pressed cafe juice company, aiming to enhance its market presence and appeal to consumers. The update signifies a strategic shift in the brand's identity, aligning with contemporary trends in beverage packaging.

Sidel has entered into an agreement with China Resources Beverage to supply aseptic technology and large PET bottled water production lines. This partnership aims to enhance the production capabilities of China Resources Beverage, focusing on the efficiency and quality of bottled water. The deal underscores Sidel's commitment to advancing beverage packaging solutions in the growing market for bottled water in China.

Starbucks, Taco Bell, and McDonald’s are competing in the colorful beverage market, targeting consumers seeking indulgent drinks amid economic challenges. These vibrant, sweet beverages are positioned as a remedy for both consumer gloom and the financial struggles of fast-food chains. The trend highlights a shift in consumer spending habits, with an increasing focus on visually appealing and flavorful drink options in the fast-food sector.

FedUp Foods, a leader in private label functional beverages, is expanding its product offerings by introducing shelf-stable options. The new categories include adaptogenic sodas and protein drinks, aimed at enhancing convenience for retailer partners. This strategic move allows FedUp Foods to take functional beverages beyond traditional refrigeration, meeting the growing demand for versatile, shelf-stable products in the beverage market.

Suja Life, Inc. reported a 3.3% year-over-year increase in net sales for the third quarter of 2026, totaling $76.4 million. The company, known for its better-for-you beverages including Suja Organic and Vive Organic, also updated its fiscal year 2026 outlook. The announcement was made on November 10, 2026, highlighting Suja's ongoing growth in the beverage market.

Peruvian citrus shipments have decreased due to a warm winter that delayed the coloring of mandarins and reduced lime flowering. Despite the decline in volume, higher prices have helped maintain the overall export value of citrus products. This situation reflects the impact of weather conditions on production while highlighting the resilience of the market through price adjustments.

The study explored the cellulolytic system of the fungus Wolfiporia cocos through transcriptomics and recombinant expression. Researchers discovered a broad-substrate-specificity endoglucanase that was characterized for its potential applications. The enzyme was found to increase apple juice yield and enhance clarification, demonstrating its effectiveness in the juice production process. This research highlights the potential of utilizing fungal enzymes in the beverage industry for improved efficiency.