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AI and fantasy flavors emerge as Gen Z influences taste-driven innovations

.. and the Orange Juice Futures reach all-time record

The ripple effect of last weeks Brazil and USA orange updates were clearly seen in the orange juice futures today… a new all-time high of 424. The further effects to be seen, but the outlook is not all sunshine and roses. The challenge for our industry is there: to further optimize our supply chain, be really cautious about waste streams and keep the consumers properly informed. Too many still do not know what is happening in those few hotspots in the world where the oranges grow…

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