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Never a dull moment… the remainder of the year is set out to be beyond interesting.

Sincerely

Jan van Iperen · ectus

– - JUICE & BEVERAGE NEWS - – —

Activist investor Kanen Wealth Management has called on Zevia's board to reassess the company's strategy, highlighting the potential for a sale of the US soft-drinks manufacturer. This request indicates a push for significant changes within the company, as Kanen Wealth Management seeks to enhance shareholder value through a strategic review that may include divestiture options for the business.
Zevia Statement Regarding Kanen Wealth Management LLC

Former Red Bull executive Serkan Barutcu is developing Surfwater, a new lifestyle beverage company in California. The brand focuses on wellness, sustainability, and premium hydration, aiming to cater to health-conscious consumers. Surfwater seeks to establish itself as a prominent player in the beverage market by promoting a lifestyle that emphasizes both environmental responsibility and high-quality hydration options tailored for modern consumers.

Good Peels has introduced a premium ready-to-drink beverage that features 10% real apple juice and has an alcohol by volume (ABV) of 5%. This still alcoholic refresher is specifically designed for summer enjoyment, offering a unique flavor profile that combines the refreshing taste of apple with a moderate alcohol content. The product aims to cater to consumers seeking a flavorful, convenient beverage option.

Keurig Dr Pepper (NasdaqGS:KDP) has unveiled a significant brand refresh for 7UP, marking its first update in over 15 years. The relaunch features a lime-focused recipe and a revamped visual identity. This initiative is accompanied by a new marketing campaign targeting younger consumers, highlighting the shift in taste preferences among this demographic.

On the Brightside has launched a new zero-sugar soda that incorporates OnoSweet®, a patented sweetener developed by Compound Solutions. This beverage is designed to deliver a clean and refreshing taste, specifically targeting the golden hour experience. The introduction of OnoSweet® aims to enhance the flavor profile while maintaining a zero-sugar formulation, appealing to health-conscious consumers seeking enjoyable beverage options.

— – - CITRUS NEWS - – —

Super Citrus has relaunched its orchard sale efforts, focusing on a multi-property portfolio that encompasses 600 hectares of citrus plantings. This portfolio is supported by over 6,300 megaliters of irrigation entitlements, highlighting the company’s commitment to enhancing its citrus production capabilities. The strategic move aims to optimize the management and sale of its citrus assets in the competitive market.

Manufacturing Legend Backs Greenfield Robotics

Howard Dahl spent decades building the machines that feed America. His family invented the Bobcat skid steer. The air drills planting nearly every commodity crop globally? Those too. Now Dahl is manufacturing weed-cutting robots for Greenfield Robotics out of his Fargo factory, and he wrote his own check on top of it. 

Greenfield's current fleet is sold out, with over $1 million in total revenue and robots in the field since 2020. Chipotle’s venture arm and KingsCrowd Capital are also on board. The robots slice weeds with centimeter precision, replacing herbicides linked to environmental damage and rising health concerns among farmers. 

Greenfield is now in Test the Waters under Reg A+. Reserving shares today locks in a 5% bonus that can grow to 20% the week the round opens to the public.

Greenfield Robotics is Testing The Waters under tier 2 of Regulation A. No money or other consideration is being solicited, and if sent in response will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement filed by the company with the SEC has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification. An indication of interest involves no obligation or commitment of any kind. “Reserving” shares is simply an indication of interest. There is no binding commitment for investors that reserve shares in this manner to ultimately invest and purchase the shares reserved of the company, or to purchase any shares of the company whatsoever.

— – - RESEARCH - – —

Three pineapple varieties, ‘MD2’, ‘Pattawia’, and ‘Queen’, were analyzed for their organoleptic, functional, and physicochemical characteristics. The study assessed these cultivars for both processing and fresh consumption potential, highlighting their unique traits. The findings provide valuable insights into the suitability of these varieties for future industrial applications, contributing to the understanding of native and hybrid Thai pineapples in various market segments.

Pectin, a biopolymer used in pharmaceuticals, biotechnology, and food industries, is abundant in lemon by-products, particularly lemon peels. The extraction and drying techniques significantly influence the structure of pectin, affecting its properties. Despite the potential of lemon peels as a raw material for pectin production, the specific attributes resulting from different extraction and drying methods are not yet fully understood, indicating a need for further research.

The study investigates how limonene, a common odorant, affects event-related potentials during a 2-back working memory task. It examines the influence of olfactory inputs on visual cognition, focusing on whether the effects stem from the chemical properties of odorants or mood-related associations. The findings contribute to understanding the relationship between olfaction and cognitive processes, providing insights into the mechanisms underlying sensory integration.

A study indicates that daily consumption of sugary drinks is associated with an increased risk of gastric cancer. Approximately 65% of adults in the United States report consuming one or more sugar-sweetened beverages each day. This finding highlights a potential health concern regarding the regular intake of these beverages, emphasizing the need for further investigation into their long-term effects on gastric health.

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