2023-03-22

Zevia’s CEO on the better-for-you soda’s rebrand

This month Zevia, a naturally sweetened soda brand that was founded in 2007, announced a rebrand to overhaul its retro can design, complete with a new logo and brightly-colored cans.

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Venerable Natural & Organic Juice Leader R.W. Knudsen Family Flexes Juice Versatility & Accessibility with There's a Juice for That The inspiration for this campaign came directly from consumers' feedback on why they choose Knudsen's juices and how they feel these drinks benefit their everyday lives.

Juice Prices Climb; Volume Sales Drop Orange juice (OJ) and grapefruit juice prices climbed in the four-week period ending Feb. 25 compared to the same period in 2022, but volume sales dipped.

Zevia’s CEO on the better-for-you soda’s rebrand

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