World Without Waste: Coke’s paper bottle prototype

The first-generation prototype consists of a paper shell but still uses a plastic closer and plastic liner to contain the liquid (both being used from recyclable, 100% recycled content plastic).

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American Beverage Association Marks First Year of Every Bottle Back Initiative The investments are the first three of nine initial projects that we have committed funding for under Every Bottle Back, a 10-year effort by The Coca-Cola Company, Keurig Dr Pepper (KDP) and PepsiCo to marshal the equivalent of nearly a half-billion dollars to reduce the beverage industry’s plastic footprint.