Why Coca-Cola Needs to Tap Into the Alcohol Market

Ready-to-drink cocktails have exploded in popularity due to a combination of factors  — they are easy to transport while their relatively low alcohol content (typically no more than 8%) make them a popular choice for those looking to have something without purchasing an entire bottle.

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Tiny Adults: Emerging Kids' Drink Brands Look to Grown-Up Inspiration Beverage companies are starting to use that insight to build a different type of drink aimed at kids to compete with the juice boxes and high-sugar drink pouches that have long dominated the market.
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