2020-02-11

VR for citrus flavors to ‘unleash creativity’ and shorten time-to-market by Givaudan

The Virtual TasteTrek Citrus tool, developed in collaboration with the University of California, Riverside (UCR), is designed to help educate users about the origins of citrus, its different varieties and sensory attributes, and current challenges facing the citrus market.

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VR for citrus flavors to ‘unleash creativity’ and shorten time-to-market by Givaudan

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