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2022-05-13

Vita Coco co-founder: ‘The overall coconut water category continues to show robust growth’

Vita Coco now commands a 50% share of the coconut water category and has grown household penetration of its brand to 11%, a strong indicator that consumer demand for coconut water remains elevated with plenty more runway.


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Despite upbeat forecast in May, citrus harvest still lowest since 1930s The forecast for Valencia oranges gained 10%, pushing aside past monthly declines while the grapefruit forecast was down 6% from April.
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Florida All Orange Production is Up 5% from April (Valencia 10% ↑↑) Florida Non-Valencia Orange Production Unchanged. Florida Valencia Orange Production Up 10%!! Florida All Grapefruit Production Down 6%. Florida All Tangerine and Tangelo Unchanged.