Trendspotting: What’s the next big thing’ in beverages?

Which ideas truly have the potential to shape the category in years to come?

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StrikePoint CPG Accelerator Partners with Chlorophyll Water Chlorophyll Water has grown to become the eleventh fastest growing brand in the value-add functional water category while servicing grocery stores, multifunctional lifestyle retailers, yoga studios and fitness centers across the United States.
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Antitrust restrictions on (beverage) price increases? EDEKA’s petition for a preliminary injuction filed against Coca-Cola claiming a pricing abuse and demanding supply at lower prices has received widespread attention.