Top five beverage trends for 2020-2021

From the rise of premiumisation to functionality, sustainability and convenience, brands continue to innovate to maintain their popularity in the global beverage market.

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Cranberry juice may help reduce risk of stomach ulcers Consuming cranberry juice twice daily reduces the risk of an infection which can lead to stomach ulcers, according to a new clinical trial supported by a grant from the Cranberry Marketing Committee (CMC).
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How Recess is trying to rethink virtual pop-ups Building a beverage brand, in particular, without physical tastings can be challenging without a way to introduce new customers to the taste profile.