This entrepreneur with no beverage experience just got his new drink on Whole Foods shelves. Here’s how he did it, and how his experience auctioning art at Sotheby’s played a key role

Hibiscus water brand Ruby launched this year. It sells DTC as well as at Whole Foods stores. But founder Noah Wunsch had no CPG experience before founding the brand.

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Tart cherry juice sports performance drink Cheribundi targets US mainstream “Using a proprietary filtration process developed with Cornell University, we harness the incredible phytonutrient and antioxidant strength of tart cherries to create superior quality offerings that are scientifically proven to speed up muscle recovery, alleviate soreness, support immunity, reduce inflammation, and improve sleep,” ​explains the brand.
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