The CMO Swap: Lessons learned from Britvic and start-up Tribe

A start-up founder swapped places with a marketer at one of the world’s biggest beverage brands in a unique experiment, launched by The Drum and Fetch.

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Fact Check: Can Drinking One Diet Drink a Day Triple the Risk of Dementia and Strokes? Some studies show an association between increased consumption of artificially sweetened beverages and stroke or dementia risk, but that does not mean one causes the other.