Superfrau targets fun but functional beverage category with upcycled fizzy whey drink

Massachusetts-based startup Superfrau is targeting the emerging functional soda category with a vitamin and mineral packed sparkling beverage made from one core ingredient: upcycled liquid whey from Greek yogurt production.

→ read the fulll article


Previous post
Ocean Spray Says "Yes You Cran" with Newest Creative Campaign for its Better For You Beverage Line "Cranfidence to Win" and "Don't Clown" show you what you can do with all that power of the Cranberry.
Next post
Ultrasonic treatment maintains the flavor of the melon juice The US treatment gave no significant difference in the total soluble solids, pH, and color of the juice. And it dramatically enhanced the flavor profile of melon juice.