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Sports and protein drinks must meet in-demand trends
Consumers want variety of functions, flavor for performance beverages.
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The promise of cold & cool quotient: Beverage brands bullish on the Indian summer
As India reels under searing temperatures, summer marketing season has picked up.
Host of solutions provide relaxation attributes for beverages
With no shortage of contributing factors for Americans’ rising stress levels, beverage-makers are turning to holistic ingredients that promote relaxation and stress relief.