Sports and protein drinks adapt to the market alongside functional beverages

Low- and no-calorie releases driving innovation in sports and protein drinks.

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Robinsons launches new Benefit Drops with added vitamins Each with a different added functional benefit, the Britvic-owned range will offer shoppers a convenient and tasty way to gain additional vitamins while on-the-move – helping consumers make tastier, healthier choices in line with Britvic’s long-term Healthier People strategy.
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Tropicana Is Expanding Its Breakfast Offerings By Branching Into Cereal The orange juice giant announced they're launching a new breakfast cereal called Tropicana Crunch in honor of National Orange Juice Day coming up on May 4.