Simply Better Brands Corp. and Jones Soda Co. Announce Termination of Letter of Intent

The company states being disappointed that due to current market conditions they are unable to move forward with the intended transaction at this time.

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Tougher limits on lead in juice would bring more than a billion dollars in socioeconomic benefits A realistic estimate is that juice makes up 20% of young children’s total exposure to lead. If those levels can be cut by one-third, the societal benefits from the investment in our children’s future would be $1.1 billion a year.