Search for new OJ marketing program leads to few conclusions

A Florida Citrus Commission workshop attended by top Florida citrus officials struggled with the costs and benefits of an expanded OJ marketing proposal.

→ read the fulll article


Previous post
SA wants greater varietal spread of citrus & table grapes in Japanese trade Currently between eighty and ninety percent of South African citrus going to Japan is grapefruit, but the country’s appetite for grapefruit is aging along with its population, with little demand among younger consumers.
Next post
Southern Gardens Citrus announced the end of processing at its plant in SW Florida Company officials said the plant was built a quarter century ago to process 20 million boxes of fruit, but it only processed 6.5 million boxes of citrus last year.