Salient sugar information impacts health perception of fruit juices but only when motivated to be responsible and not when motivated to enjoy

Consumers primed for responsibility consider fruit juice with salient sugar information unhealthier as compared to those primed for enjoyment in study.

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Impact of ultra-shear technology treatment on viscosity of different beverages Called ultra-shear technology (UST), this new method of high-pressure-based shear technology will allow beverage companies to manufacture healthier beverages by reducing thermal exposure through the combined application of elevated pressure, shear, and controlled times and temperatures.
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The Sour Taste of Beverage Taxes These taxes have proven to be ineffective and discriminatory, and fail to influence what people drink.