2021-07-08

Royal Unibrew acquires French Energy Drinks brand

MC Energy - a French Energy Drinks company and owner of Crazy Tiger is being acquired from three French entrepreneurs at an enterprise value of around DKK 610m (EUR82m) on a debt free basis.

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M&A

Playing the price game against the soft drink giants he built a Rs 35 crore turnover business in just five years At age 31, Prabhu plunged into the fruit juices and soft drinks business, a field that is dominated by big giants like Pepsi and Coca Cola.

A peek behind the scenes of an innovative start-up: Pacha de Cacao Pacha de Cacao is a 100% natural and nutritious cacao juice made from the fresh pulp of the cacao fruit.

Royal Unibrew acquires French Energy Drinks brand

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