2021-07-12

Rooh Afza, relished across the heated borders, eyes new palates

The drink brings about $45 million of profit a year in India alone, its manufacturer says, most of it going to a trust that funds schools, universities and clinics.

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India

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ROAR Organic repositions: 'We changed the entire identity of our product,' says CEO If you took the best of Bai, the best of Vitaminwater, and the best of Gatorade, and made it organic, you would have ROAR, says CEO Alex Galindez, who is applying a new distribution and marketing playbook to the five-year-old brand.

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