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2021-06-23

Ready-to-Drink Functional Beverages the Latest Growth Market

Nootropics and pre, pro, and post-biotics are all popular growing beverage offerings, particularly in RTD or premium packaging. These offerings do come with challenges for beverage manufacturers, however.


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Pricklee cactus water targets 'the silent majority of coconut water haters' Cactus water brand Pricklee is carving out a spot in the plant water category largely dominated by coconut water with a product it says delivers a more approachable taste profile, with half the sugar and calories than leading coconut water brands.
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Israeli Startup Better Juice Raises $8M For Sugar-Reducing Tech This investment will enable them to accelerate their growth and expand into other product lines, such as ice cream, soft drinks, and jam.