Ready-to-drink beverages: a convenient answer to consumer demand for functionality?

What are the top 5 drivers of success for the ready-to-drink beverage sector?

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Korea's food and beverage companies give up on TVs Food and beverage companies in Korea have been reducing spending on TV commercials, while mobilizing resources to promote their products on YouTube to reach increasingly digital-savvy young consumers.
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Association Between Soft Drink Consumption and Mortality in 10 European Countries Greater consumption of total, sugar-sweetened, and artificially sweetened soft drinks was associated with a higher risk of all-cause mortality.