2021-06-23

Pricklee cactus water targets the silent majority of coconut water haters’

Cactus water brand Pricklee is carving out a spot in the plant water category largely dominated by coconut water with a product it says delivers a more approachable taste profile, with half the sugar and calories than leading coconut water brands.


→ read the fulll article

niche



Previous post
Ocean Spray taps former Coca-Cola exec to lead international expansion Ocean Spray has hired former Coca-Cola Company vice president & general manager of its multi-billion-dollar water portfolio, Celina Li, to lead the cranberry cooperative's international expansion efforts and global business-to-business ingredients business.
Next post
Ready-to-Drink Functional Beverages the Latest Growth Market Nootropics and pre, pro, and post-biotics are all popular growing beverage offerings, particularly in RTD or premium packaging. These offerings do come with challenges for beverage manufacturers, however.