December 15, 2017

Premium Juice Takes On Sugar Challenge

In the face of the growing anti-sugar movement, juice brands are responding by refining their offerings and attitudes towards the formulation, marketing and processing of their products in divergent and innovative ways.

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Firmenich Acquires Flavourome to Expand Its Presence in Africa Firmenich is acquiring Flavourome, an established privately-held flavors company in South Africa that has been successfully serving the local market since 1998. With this acquisition, Firmenich will accelerate business growth in this strategic region by gaining direct access to new customers, while operating its own high performing manufacturing facility in South Africa.
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ZYN, a new Milwaukee-born beverage harnesses the power of curcumin ZYN, a beverage whose name is derived from the word "zyndagi" which means "life," made its public debut in November, appearing on grocery store shelves in four flavors: lemon-ginger, mixed berry, mango lychee and pomegranate cranberry.