2019-07-18

PepsiCo wants to make bubly its next billion dollar brand

PepsiCo chairman and CEO Ramon Laguarta identifies bubly as a star performer: eying it up as ‘a brand of the future’ with plastic-free packaging, multiple can sizes and flavor innovations.

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Inside the calculated race to create the next drink of summer It’s shrewd, aspirational marketing — not just hot weather — that gave rise to rosé, Aperol spritzes and hard seltzer.

18/19 crop ends with the 2nd smallest volume exported in 20 years Brazilian exports of Frozen Concentrate Orange Juice (FCOJ) Equivalent decreased 19% in the 2018/19 crop – compared to the previous season), as expected. Between July/18 and June/19, shipments totaled only 982.24 thousand tons, according to Secex. As for the revenue, it totaled 1.8 billion USD, 19% down in the same comparison.

PepsiCo wants to make bubly its next billion dollar brand

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