free daily curated headlines for the juice industry
Subscribe About Archives Feed Still Subscribed
2022-09-14

PepsiCo rebrands SodaStream to better recognize interests like mixology

SodaStream is reaching for an image that is both premium and approachable with the repositioning, while preserving a long-standing focus on sustainability.


→ read the fulll article

marketing

Previous post
Chr. Hansen talks non-alcoholic innovation and the future of fermented beverages Nathalia Edwards, commercial development manager, fermented beverages at Chr. Hansen examines some of the key trends emerging at Drinktec 2022.
Next post
Resistance of Eupenicillium javanicum mold spores to the light-emitting diode (LED), LED-assisted thermal and thermal processing in strawberry and apple juices The inactivation rate obtained from combining a violet-blue LED with a 90 °C thermal treatment was similar to the rate of using the thermal treatment alone.