Orion tackles Japan’s food waste problem with new WATTA Keitts Mango Chūhai

The new beverage is a Chūhai that uses Keitts Mango from Okinawa’s Tomigusuku city — which would otherwise be discarded.

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Evidence of a health risk ‘signalling effect’ following the introduction of a sugar-sweetened beverage tax Sugar-sweetened beverage (SSB) taxes may signal information about health risks. Risk signals may be undermined by public misperception of taxed products. Industry may produce “counter signals” through advertising.
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