OJ marketing campaign needs measures of success

Commission approval to spend an additional $2 million in support of the campaign requires the knowledge that doing so will be beneficial to growers and provide assurance that we will make it through another year and lay the foundation for the future of our industry.

→ read the fulll article


Previous post
Peace River Citrus expansion in Bartow promises 175 jobs Juice Manufacturer Enters Expanded 10-Year Strategic Relationship with Coca-Cola North America.
Next post
Waves of change in soft drinks innovation The ripples of change in the global soft drinks market have risen to become “tidal waves of innovation, with new categories emerging constantly and genuine novelty flooding the shelves.