Oatly cofounder talks scaling alt milk and need for local food production
From IT to oat milk, Bjorn Oste started working with his oat milk-inventing brother Rickard in the 1990s to build Oatly, the hugely successful, Sweden-born oat milk company, known for its quirky marketing campaigns, and more recently for selling out in major grocery stores at the start of the Covid-19 pandemic.
→ read the fulll article
interview