2020-02-06

Not pulp fiction: Absolut, Coca-Cola and the paper bottle project

The quest to design more sustainable bottles has led a quartet of companies — Danish beer maker Carlsberg, spirits company Absolut (part of France’s Pernod Ricard), French personal care company L’Oreal and a European group of beverage firm Coca-Cola — to consider a seemingly unlikely material for containing liquids: paper.


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