New Trends Reveal Importance of High-Performance Drinks for Health & Wellness

The most fundamental function of beverages is hydration, but according to studies recently compiled by Beck Flavors and Brenntag, consumers are now demanding a lot more from their drinks.

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Pepsi and Peeps Have Joined Forces to Create Marshmallow Soda "After what has been a very difficult year, many consumers are looking for new things to smile about," said Todd Kaplan, Pepsi's VP of Marketing. "So, to celebrate the start of springtime, Pepsi collaborated with PEEPS to develop a limited batch of its first-ever marshmallow cola."
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AGRANA starts production of fruit preparations in Japan The fruit, starch and sugar group AGRANA is extending its presence in Asia and acquiring the fruit preparations business of the local food producer Taiyo Kagaku Co. Ltd.