September 5, 2018

New JPA website: Sip Smarter

A centralised, trusted source of information for health professionals, policy influencers and consumers. Sip Smarter will also work to address misinformation surrounding juice in a more user-friendly and engaging way.


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Market update: Australia’s fresh juice market bets on picky people Millennials perceive juice consumption as an indulgence, while families with young children generally value high-quality ingredients as a key factor in the decision-making process.
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