New Beverage Showdown 22: Meet the Semifinalists and Judges

The New Beverage Showdown, sponsored by Venturing & Emerging Brands (VEB), an operating unit of the Coca-Cola Co., is an integral piece of BevNET Live and the beverage industry’s leading pitch competition.

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Fresh and fruity tonalities star in Beck Flavor’s 2022 flavor of the year forecast In the fruit category, Clementine – a sweet, crisp and refreshing citrus flavor – was the winner.
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Primer Hard Seltzer puts non-alcoholic and alcoholic drinks in the same pack Whether somebody is fully sober, taking a night off, or just doesn’t like the taste or feeling of alcohol they shouldn’t automatically be separated from their social group.