May 31, 2019

LaCroix was the Millennial it’ brand. Now it has lost its way

The LaCroix brand has gone from bad, to worse, to disastrous in a relatively short period of time.


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Billions of Calories, Tons of Plastic Saved As Consumers Choose Water Over Other Drinks Bottled water is America’s favorite packaged drink for the third year in a row (by volume), and new figures from the Beverage Marketing Corporation (BMC) show 69 percent of the growth in bottled water consumption has come from people shifting away from carbonated soft drinks and fruit drinks.
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