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2021-10-05

Karma Beverages Launches CBD Water - Next Evolution of Premium Infused Waters Portfolio

This is the first CBD beverage to launch under the Karma wellness and probiotic waters beverage portfolio and has been developed in partnership with Canopy Growth Corporation, a world-leading diversified cannabis and hemp company.


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Givaudan tips “mindful drinking” to be next big industry movement as alcohol reduction trend takes hold Igor Parshin, the company’s regional category manager for beverages, explains how the alcohol-free movement can be compared to plant protein’s popularity, with the Swiss flavor house driving change that could be “a win for both consumers and industry.”