JBT backs greater sustainability for global juice industry

Interview with Francisco Purroy Balda, JBT EMENA Sales & Accounts Manager — Citrus & Juice Processing Technologies and Iberia Sales Manager — Liquid Foods.

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Huge demand for citrus, but supplies are being held up There is an enormous demand for vitamin C, in general, and citrus fruit, in particular. However, at the same time, supplies are lagging, due to logistical challenges.
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