2019-08-13

Its imperative for FMCG brands to develop holistic digital strategy & not just influence consumers

Karan Shah from Society Tea sheds light on the brand’s campaign, The Tea Society Called India’, the universal love for chai’, strategy to market the product, and more.


→ read the fulll article

opinion



Previous post
Is hard tea the next major FMB category? The Boston Beer Company is hoping to attract more health-conscious consumers with its second alcoholic tea brand in the US, Wild Leaf Craft Hard Tea.
Next post
Prinova sizes up APAC expansion with new subsidiary in Australia The new APAC operation will help the company to supply New Zealand markets with bespoke nutritional premixes from its China operations, with over 2,000 ingredients – in categories ranging from vitamins and amino acids to essential oils and aroma chemicals – supported by warehouses in New Zealand.