2019-08-13

Is hard tea the next major FMB category?

The Boston Beer Company is hoping to attract more health-conscious consumers with its second alcoholic tea brand in the US, Wild Leaf Craft Hard Tea.


→ read the fulll article

trends



Previous post
Is Big Soda winning the soft drink wars? Without most of the nation noticing, the beverage industry has found a way to snuff out local sugar taxes—by squashing them at the state level.
Next post
Its imperative for FMCG brands to develop holistic digital strategy & not just influence consumers Karan Shah from Society Tea sheds light on the brand’s campaign, ‘The Tea Society Called India’, the universal love for ‘chai’, strategy to market the product, and more.