Is hard tea the next major FMB category?

The Boston Beer Company is hoping to attract more health-conscious consumers with its second alcoholic tea brand in the US, Wild Leaf Craft Hard Tea.

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Its imperative for FMCG brands to develop holistic digital strategy & not just influence consumers Karan Shah from Society Tea sheds light on the brand’s campaign, ‘The Tea Society Called India’, the universal love for ‘chai’, strategy to market the product, and more.