2021-11-03

Is Coca-Cola’s acquisition of BodyArmor enough to topple PepsiCo’s Gatorade from the top slot?

According to Euromonitor, Coca-Cola’s Powerade previously held the #2 slot in the US sports drinks category at 13.7% in 2020, and BodyArmor came in third at 9.3%. Both — even combined — are distant followers to PepsiCo’s Gatorade, which held the largest share of the market at 67.7%. But for how long?

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Is Coca-Cola’s acquisition of BodyArmor enough to topple PepsiCo’s Gatorade from the top slot?

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