Investing In Food & Drink: Current Trends & Future Directions

Three investors: 2 of whom manage venture capital funds and an angel investor shared their insights for this article.

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Better Juice: Israeli Food Tech Startup Cuts The Sugar For Healthier Fruit Drinks The Israeli startup Better Juice, founded in 2017, sought to address this problem by developing a unique enzymatic technology that reduces the caloric and sugar content of all types of fruit juice while increasing the amount of fiber.
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