October 15, 2018

Interview: We have growth targets, but they’re very elastic’

Gary Lavin, CEO of Vithit. After breaking into the soft drinks category, Lavin strove for his products to become the most sought-after sugar-free beverages on the market.

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‘Unique taste sensations’: Fermented drinks inject new flavor into soft drinks sector Fermented drinks are adding a new flavor dimension to the soft drinks category: and brands should put greater emphasis on their products’ unique taste, says Mintel.
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