Inside the calculated race to create the next drink of summer

It’s shrewd, aspirational marketing — not just hot weather — that gave rise to rosé, Aperol spritzes and hard seltzer.

→ read the fulll article


Previous post
Health-Ade secures USD 20m in equity from Coca-Cola Health-Ade, the third-largest kombucha brand in the US, has secured USD 20m in equity from existing investor Coca-Cola, according to two sources familiar with the matter.
Next post
PepsiCo wants to make bubly its next billion dollar brand PepsiCo chairman and CEO Ramon Laguarta identifies bubly as a star performer: eying it up as ‘a brand of the future’ with plastic-free packaging, multiple can sizes and flavor innovations.