IFF Launches a New Purpose and Brand Identity Designed to Challenge the Industry

IFFs new purpose: To redefine & transform how we live in and care for the resources of our world, shows its commitment to being more than a flavors and fragrances company.

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Functional beverages may fill a huge gap in the children’s beverage space, says Kerry While children are key consumers of beverages such as sodas, fruit juices, water, and sports drinks, relatively little product development in the category targets the needs of children.
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